Rydell of Independence is part of the Rydell Dealership Group which includes 70 stores in 18 states. Rydell group is the largest dealership group in the country whose dealerships have different individual ownership but operate under the same Vision, Mission, and Philosophy. 

In 1992, Rydell Chevrolet in Waterloo, our sister store, was the first in the group to implement "Bottom Line Pricing", now in effect group wide. "Bottom Line Pricing" is a hallmark at Rydell. All vehicles are priced up front with the best price, right on the windshield. "We believe that buying a vehicle should be fun and stress-free;' said Jeff Smock, general manager at Rydell Chevrolet. The price that you pay for a vehicle has nothing to do with a person's negotiating skills - that's not the way Rydell does business. "No pushy salespeople, no high pressure, no negotiating and no game playing. We put our very best price on all of our vehicles up front everyday, which makes buying a vehicle at Rydell quick and enjoyable" Dealer, Matt Halbur said. "When you leave Rydell, you don't have to wonder if you got the best deal. You know you did." 

In 2015, the Rydell family acquired Pinicon Ford Lincoln. In July, the "Best Price, Up Front" philosophy on all vehicles as well as the "5-day like it or return it money back policy and 30-day exchange policy" on all pre-owned vehicles was implemented. In October 2016, the name was changed to Rydell of Independence and the Chrysler, Dodge, Jeep, and Ram franchises were added. 

Our Vision

To be so effective that we are able to be helpful to others.  

Our Values

The Value of Honesty and Integrity:
We believe that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.
The Value of Individual Responsibility & Accountability:
We believe we are responsible to satisfy the needs of our customers for all our products & services. Individual accountability for the quality of products will demonstrate to our customers we are enthusiastic about them and really care.
The Value of Unconditional Dedication to Excellence:
We believe there is no place for mediocrity & half-hearted efforts. We accept personal responsibility for over-coming obstacles & being the very best. We actively choose to excel in every aspect of our personal & professional lives.

The Value of Cooperation & Communication:
Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment & enthusiastic customers and suppliers.

The Value of Our People:
We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident creative members possessing a high degree of initiative, self-respect and self-discipline.
The Value of Ongoing Improvement:
We believe in not accepting the status quo, in constant improvement & in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our company. 

The Value of Being Good Community Citizens:
We give willingly to and are actively involved in the support of our communities because they provide us our success.


Rydell of Independence

2000 Enterprise Drive East
Directions Independence, IA 50644-1231

  • Sales: 319-327-8239
  • Service: 319-423-8377
  • Parts: 319-332-2195


  • Monday 08:00AM - 08:00PM
  • Tuesday 08:00AM - 08:00PM
  • Wednesday 08:00AM - 08:00PM
  • Thursday 08:00AM - 08:00PM
  • Friday 08:00AM - 06:00PM
  • Saturday 08:00AM - 04:00PM
  • Sunday Closed